Informa TechTarget’s Omdia: Global Wearable Shipments Exceed 200 Million in 2025
Informa TechTarget’s Omdia reported global wearable device shipments exceeded 200 million units in 2025, with Xiaomi leading at 18% share, followed by Apple at 17% and Huawei at 16%, and noted AI-powered subscription services are reshaping revenue models. The company also announced a director change on its board.
1. Omdia Reports 2025 Wearable Shipments Growth
Omdia, Informa TechTarget’s research division, reported that global wearable device shipments surpassed 200 million units in 2025, marking a 6% year-on-year increase. Xiaomi led with 18% market share, followed by Apple at 17% and Huawei at 16%, while Samsung and Garmin held 9% and 5% shares respectively.
2. Shift Toward AI-Powered Subscription Services
Omdia highlighted a transition from hardware-driven competition to ecosystem-led models, with AI analytics, subscription services and data monetization becoming key profit drivers as hardware margins compress due to rising component costs.
3. Director Change Announcement
Informa TechTarget announced a change to its board of directors, naming a new member to its board and reflecting ongoing governance updates within the company.