Infosys and Handelsblatt Debut Aster AI Engine to Automate Link Curation
INFY•Infosys launched Editorial Link Intelligence with Handelsblatt Media Group, using its Aster AI suite to automate internal link recommendations for Handelsblatt and WirtschaftsWoche, enhancing editorial efficiency and reader engagement. The engine integrates into existing workflows, cutting manual curation time and projected to boost reader time-on-site and content consumption.
1. Partnership Launch
Infosys and Handelsblatt Media Group unveiled Editorial Link Intelligence, marking a key milestone in their three-year collaboration with Infosys as the official AI & Digital Innovation Partner. The platform was developed exclusively for Handelsblatt and WirtschaftsWoche to modernize editorial operations.
2. Technology and Workflow Integration
Built on Infosys Aster's AI-amplified marketing suite and developed by Wongdoody, the engine analyzes article content and metadata to recommend internal links, seamlessly integrating into existing content management systems without disrupting editorial workflow.
3. Impact on Editorial Efficiency and Engagement
By automating link curation, ELI reduces manual tasks for journalists, freeing time for research and analysis. Publishers can expect measurable outcomes including higher reader engagement, increased time-on-site, and deeper content consumption.
4. Strategic Significance for Infosys
This launch underscores Infosys' AI capabilities in digital media solutions and may serve as a blueprint for future partnerships. Success with a leading media house could bolster Infosys' reputation and open new revenue streams in intelligent storytelling.
