Innocan Pharma expands VALITIC U.S. sales with direct-to-consumer website launch
Innocan Pharma launched direct-to-consumer sales of VALITIC products on ValiticBeauty.com, adding a channel alongside Amazon as B.I. Sky Global prepares for a larger 2026 U.S. holiday campaign.
1. New sales channel
Innocan Pharma expanded its U.S. consumer wellness footprint with a direct-to-consumer launch for VALITIC products on ValiticBeauty.com. The channel joins Amazon, with the company aiming to reduce reliance on a single marketplace. B.I. Sky Global plans to use the initial rollout to refine the platform ahead of a larger 2026 U.S. holiday campaign.
