Innovation Beverage Group Launches U.S. and U.K. Expansion, Wins Double Gold Medals for Cocoa and Orange Bitters
IBG•Innovation Beverage Group has launched Australian Bitters in New York and London, engaging bartenders and distributors through events like Bar Convent Brooklyn and planning activation at Tales of the Cocktail in New Orleans. Its Cocoa and Orange Bitters won Double Gold medals at the San Francisco Ready to Drink Competition.
1. U.S. and U.K. Market Expansion
Innovation Beverage Group executed a brand-building program introducing Australian Bitters in New York through Lieber Fine Wines & Spirits, participated at Cocktails in the City London and Bar Convent Brooklyn, and plans a full activation week at Tales of the Cocktail in New Orleans.
2. Trade Engagement and Feedback
The company received positive feedback from bartenders, distributors and industry partners, supporting further penetration in key U.S. markets; IBG is active in London, New York and New Jersey, with Florida identified as the next target.
3. San Francisco Ready to Drink Competition Wins
Australian Bitters Company Cocoa Bitters and Orange Bitters each secured Double Gold medals at the San Francisco competition, while additional gold and silver medals across the portfolio underscored product quality.
4. Strategic Outlook and Proposed Combination
IBG’s city-by-city route-to-market model aims for scalable international growth, and the company continues to work toward closing its proposed business combination with BlockFuel Energy.
