Innovative Eyewear Launches Six 1.2 oz Reebok Smart Frames, Secures Major Retailers
Innovative Eyewear rolled out six new prescription-ready Reebok Powered by Lucyd smart eyewear styles featuring an automatic power hinge, slim touch sensors, rubberized nosepads and 20% lighter frames at 1.2 oz. The collection is now stocked by SportRx, Optimedic Group, SelectSpecs.com and will reach Kits.ca and Kits.com in early May.
1. New Reebok Smart Eyewear Collection
Innovative Eyewear introduced its first prescription-ready Reebok Powered by Lucyd range since December 2024, unveiling six distinct frame styles designed for prescription eyeglass users. This launch marks a strategic expansion of the company’s smart optical lineup, targeting broader consumer segments seeking integrated audio and AI access in everyday eyewear.
2. Advanced Design and Features
The new frames incorporate an automatic power-on/off hinge, slim tactile touch sensors on the temple undersides for voice assistant and call controls, rubberized nosepads and earpieces, and enhanced audio fidelity. At approximately 1.2 oz, they are 20% lighter than the prior Lucyd Lyte collection, with two slim-fit models tailored for narrow-faced adults and young adults.
3. Retail Partnerships and Distribution
Following frequent trade show appearances, Innovative Eyewear secured placement with SportRx, the Optimedic Group and SelectSpecs.com, making the collection immediately available through these partners. Early May availability is scheduled for Kits.ca and Kits.com, targeting North American and Canadian ecommerce eyewear customers.