Innovative Eyewear partners with Directed Electronics for exclusive Australia, New Zealand distribution

Innovative Eyewear entered an exclusive distribution partnership with Directed Electronics for Australia and New Zealand.

Directed will distribute Lucyd and Reebok smart eyewear across both markets, targeting consumer electronics retail and digital channels.

Launch planning has started, including product certification and retail execution, as the companies prepare the regional rollout.

Lucyd Aero collection remains slated for a Q4 2026 launch.