Inspired Entertainment Extends 25-Year Exclusive Supply of Vantage Terminals to Paddy Power
Inspired Entertainment will remain exclusive provider of gaming terminals and content to Paddy Power’s entire UK retail estate under a new long-term extension, delivering its Vantage terminals and premium games portfolio. The deal builds on a 25-year partnership and ensures continuity of service and ongoing content innovation.
1. Contract Extension Terms
Inspired Entertainment has signed a long-term extension to remain the sole supplier of gaming terminals and content across Paddy Power’s UK retail estate. Under the agreement, Inspired will continue delivering its market-leading Vantage terminals alongside an enhanced premium content portfolio throughout the duration of the contract.
2. Longstanding Partnership
The extension builds on a continuous relationship spanning more than 25 years, during which Inspired has provided a fully managed service to Paddy Power’s betting shops. This renewal underscores the strength of their collaboration and mutual commitment to player engagement.
3. Strategic and Financial Implications
The deal secures a stable revenue stream for Inspired by ensuring exclusivity in a major UK retail network and supports ongoing innovation in both hardware and content. Continued presence in Paddy Power outlets reinforces Inspired’s market position and may bolster its recurring income and long-term valuation.