Instacart partners with Academy Sports + Outdoors for same-day delivery on marketplace

Instacart partnered with Academy Sports + Outdoors to add the retailer’s catalog to its marketplace for same-day delivery, as fast as one hour.

The offering covers more than 300 Academy stores across 21 U.S. states, expanding Instacart beyond groceries into sporting goods and outdoor retail.

Instacart will list Academy items with no markups, aiming to drive higher order volume through broader non-grocery selection.

A launch promotion offers new qualifying Academy customers $15 off purchases of $75 or more through Oct. 12.