Interactive Strength publishes Q&A on Ergatta’s cash-generative business and 98.3% retention
TRNR•Interactive Strength published a Q&A with Ergatta CEO Tom Aulet explaining how Ergatta’s game-based rowing business, acquired on March 11, 2026, fits within its fitness portfolio. Ergatta delivers a profitable, cash-generative model with personalized content and a 98.3% monthly retention rate.
1. Q&A Publication
Interactive Strength released a Q&A with Ergatta Co-Founder and CEO Tom Aulet on June 10, explaining the origin, target market and synergy of Ergatta within its fitness portfolio. The full conversation is hosted on the company’s investor website.
2. Ergatta Business Model
Ergatta delivers a game-based connected fitness experience through premium rowing machines with personalized interactive content and boasts a 98.3% monthly retention rate, making it a profitable, cash-generative brand in the connected fitness segment.
3. Portfolio Integration and Profitability
Since joining Interactive Strength on March 11, 2026, Ergatta has complemented brands like Wattbike, CLMBR and FORME by offering differentiated game-based workouts, contributing to the group’s path to profitability and cash flow enhancement.
