By centralizing ad creation and distribution across multiple websites and social media channels, the integration eliminates manual setup steps, reduces campaign launch times and aims to improve agent productivity within the Paragon Connect ecosystem. The deeper product integration may strengthen Paragon Connect’s value proposition, potentially driving increased adoption among brokerage firms and generating incremental recurring revenue through higher platform usage and upsell opportunities. Intercontinental Exchange has embedded Lone Wolf Technologies’ Boost feature directly into its Paragon Connect MLS interface, allowing real estate agents to create and manage digital advertising campaigns for property listings and open houses without leaving the MLS platform.