Intercontinental Exchange Integrates Lone Wolf Boost to Automate MLS Ad Campaigns
Lone Wolf Technologies has integrated its Boost advertising tool into Intercontinental Exchange’s Paragon Connect MLS platform, enabling agents to launch automated digital ad campaigns for listings and open houses. The integration streamlines ad management across multiple websites and social media channels, cutting manual setup time and boosting workflow efficiency.
1. Integration with Paragon Connect
Intercontinental Exchange has embedded Lone Wolf Technologies’ Boost feature directly into its Paragon Connect MLS interface, allowing real estate agents to create and manage digital advertising campaigns for property listings and open houses without leaving the MLS platform.
2. Enhanced Workflow Efficiency
By centralizing ad creation and distribution across multiple websites and social media channels, the integration eliminates manual setup steps, reduces campaign launch times and aims to improve agent productivity within the Paragon Connect ecosystem.
3. Strategic Growth Implications
The deeper product integration may strengthen Paragon Connect’s value proposition, potentially driving increased adoption among brokerage firms and generating incremental recurring revenue through higher platform usage and upsell opportunities.