InterDigital’s AI-PVR boosts smartphone viewing by up to 22% and trims TV energy by 15%
InterDigital’s AI-enabled Pixel Value Reduction technology extended smartphone video watch times by up to 22% in lab tests and cut TV energy use by approximately 15%. The technology optimizes pixel luminance using ‘just noticeable difference’ and supports OLED and AMOLED displays with network efficiency gains via Green MPEG integration.
1. Performance Improvements
Lab tests on five flagship smartphones showed AI-enabled PVR extended video watch time by up to 22%, while TV implementations achieved approximately 15% energy savings. These results highlight both enhanced user engagement and reduced power draw across devices in controlled testing environments.
2. Technical Approach
Pixel Value Reduction optimizes pixel luminance and contrast by applying the ‘just noticeable difference’ principle, cutting display light output without perceptible quality loss. The solution is compatible with OLED and AMOLED panels and can optimize both video and still image content.
3. Network Integration
PVR can be applied before content transmission and deployed through the Green MPEG standard, allowing network operators to embed energy-related metadata into video streams. This integration enhances encoding and decoding efficiency, translating device-level savings into broader network energy reductions.
4. Sustainability and Regulation
Implementation aligns with the EU’s Ecodesign for Sustainable Products Regulation and energy labelling initiatives, driving demand for measurable device efficiency gains. Broad adoption through industry standards could lower operational costs and carbon impact across streaming services and digital media ecosystems.