Intuit extends NFL partnership through 2030, adds rights in Canada, UK, Australia and New Zealand
INTU•Intuit extended its NFL sponsorship agreement through 2030 in a four-year renewal, adding official rights in Canada, the UK, Australia and New Zealand. The expanded partnership targets more than 400 million NFL fans worldwide.
1. Partnership expands
The renewal adds Credit Karma to the NFL marketing portfolio alongside TurboTax, QuickBooks and Mailchimp. Season-long activations will feature Peyton Manning, George Kittle and Claire Kittle, with TurboTax highlighted during the NFL postseason.
