This initiative supports Intuit’s Human Intelligence service network expansion by integrating agentic AI to handle 90% of tax tasks, followed by human experts for specialized outcomes, aiming to increase customer engagement and retention. On February 17, Intuit launched a new campaign with Uber Advertising offering TurboTax customers up to $25 in free rides to visit its network of 600 Expert Offices and 20 immersive stores for in-person tax help. Earlier on February 11, Intuit added a construction module to its Enterprise Suite, targeting the $2 trillion construction market with AI-driven ERP features that automate budget tracking through AIA-style invoicing.