Intuit Strikes Affirm Pay-Over-Time Deal for QuickBooks with $739 Price Target
Intuit formed a partnership with Affirm to integrate pay-over-time into QuickBooks Payments for US businesses, leveraging over $2 trillion in annual invoices on its platform. Truist initiated coverage with a Buy rating and $739 target, highlighting Intuit’s TurboTax, Credit Karma, QuickBooks and Mailchimp and shift to cloud subscription revenues.
1. Affirm Partnership Integration
Intuit announced a long-term integration with Affirm as the exclusive pay-over-time provider in its QuickBooks Payments system, enabling eligible US businesses to offer flexible payment plans to customers and leveraging more than $2 trillion in annual invoices on its platform to drive conversion rates and cash flow.
2. Truist Coverage Initiation
Truist initiated coverage on Intuit with a Buy rating and a $739 price target, citing the company’s transition to a cloud-based subscription model and fintech services to expand recurring revenues and margins. The firm underscored Intuit’s leading brand suite—TurboTax, Credit Karma, QuickBooks and Mailchimp—as cornerstones of its growth outlook.
3. AI-Enabled Platform Offering
Intuit operates an AI-enabled financial technology platform serving individuals and small businesses with tax preparation, accounting, payments, payroll and marketing automation. Key offerings include QuickBooks Payments, checking accounts, bill pay, time tracking and CRM tools via Mailchimp, all designed to unify financial workflows and foster business expansion.