Inuvo has named Savannah Westbrock vice president of commercial strategy & growth, Eric Tilbury vice president of programmatic operations & solutions engineering and Katie Cooper head of brand & communications. These leaders will expand new business initiatives, scale media activation capabilities and refine brand messaging across the IntentKey AI platform.

The appointments support Inuvo’s integrated go-to-market approach by linking demand generation, decisioning algorithms and narrative development under one leadership structure. This alignment aims to synchronize revenue initiatives, programmatic execution and market communication to drive faster monetization.

By bolstering its leadership team, Inuvo expects to accelerate IntentKey adoption among advertisers, deepen ecosystem integrations and sharpen competitive positioning in programmatic advertising. The company anticipates improved execution speed and clarity will enhance its AI-driven media offerings and contribute to revenue growth.