Inuvo Appoints Westbrock, Tilbury and Cooper to Strengthen IntentKey AI Platform
INUV•Inuvo named Savannah Westbrock VP of Commercial Strategy & Growth, Eric Tilbury VP of Programmatic Operations and Katie Cooper Head of Brand & Communications to strengthen its IntentKey AI platform. These additions align business development, programmatic activation and brand strategy to accelerate revenue growth and market positioning.
1. Leadership Appointments
Inuvo has named Savannah Westbrock vice president of commercial strategy & growth, Eric Tilbury vice president of programmatic operations & solutions engineering and Katie Cooper head of brand & communications. These leaders will expand new business initiatives, scale media activation capabilities and refine brand messaging across the IntentKey AI platform.
2. Strategic Objectives
The appointments support Inuvo’s integrated go-to-market approach by linking demand generation, decisioning algorithms and narrative development under one leadership structure. This alignment aims to synchronize revenue initiatives, programmatic execution and market communication to drive faster monetization.
3. Expected Impact
By bolstering its leadership team, Inuvo expects to accelerate IntentKey adoption among advertisers, deepen ecosystem integrations and sharpen competitive positioning in programmatic advertising. The company anticipates improved execution speed and clarity will enhance its AI-driven media offerings and contribute to revenue growth.
