Inuvo integrates FouAnalytics traffic-quality verification into IntentKey ad platform
INUV•FouAnalytics verification added to IntentKey
Inuvo integrated FouAnalytics post-bid traffic-quality verification into its IntentKey audience modeling to tighten programmatic supply screening.
Independent measurement will be used to validate which impressions reached human audiences, feeding signals into inventory evaluation and media decisioning.
IntentKey models can be activated via custom private marketplaces through a client’s DSP or via Inuvo’s managed service.
