ISG report says European medtech firms shift to continuous product lifecycle model
XLV•ISG analysis finds European medical device makers shifting to continuous lifecycle engineering as connected, software-defined products require ongoing updates. Buyers are tightening spending, while compliance demands and use of post-market device data are increasing.
1. Lifecycle engineering shifts
ISG analysis finds European medical device makers moving toward continuous lifecycle engineering as software-defined, connected products require ongoing updates. Buyers favor investments with clear business value, mature deployment models and long-term viability before scaling, while compliance focus is shifting toward engineering maturity and digital traceability.
2. Validation and monitoring
Cybersecurity and AI are raising demands for validation, explainability and oversight. Companies are increasingly using post-market connected-device data to detect issues earlier and feed software updates, design changes and risk management.
3. Service provider rankings
Accenture, Capgemini, Cognizant, HCLTech, Infosys, LTTS, TCS and Wipro led all three service categories; Deloitte led one.




