ISG says German enterprises are shifting Microsoft strategy
ISG analysis shows German enterprises shifting Microsoft strategy from cloud migration toward AI governance, operational control, measurable business outcomes.
Report flags tighter regulatory pressure driving formal AI approvals, documented compliance, stronger accountability in regulated sectors.
Sovereignty, transparency, operational oversight rising in vendor selection, especially for public sector, heavily regulated industries.
Midmarket buyers prioritizing integrated productivity, business apps, data platforms over experimentation, aiming for practical operational gains.
Deutsche Telekom/T-Systems led all five assessed service categories; Wipro ranked top globally for customer experience in ISG survey.
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