ISG research highlights enterprise shift toward AI-native Microsoft models
ISG research finds U.S. enterprises are shifting to AI-native Microsoft operating models to boost performance under tighter spending scrutiny.
Demand is rising for measurable AI returns, predictable cloud costs, faster value realization; integrated platforms are favored over point solutions.
Microsoft Fabric, Azure OpenAI, Copilot are being embedded into core workflows to support continuous automation, real-time insights, scalable adoption.
Azure consumption is moving toward always-on analytics, AI-heavy workloads; FinOps adoption is increasing to improve cost transparency, accountability.
The report evaluates 35 providers; Accenture, Avanade, Cognizant, DXC, HCLTech, Hexaware, Infosys, NTT DATA, Rackspace, and TCS lead all four quadrants.
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