Israel's Wix Q2 revenue tops estimates on Base44 performance
WIX•Outlook
- Wix maintains full-year 2026 revenue growth outlook at low- to mid-teens percent y/y
- Company expects Q3 2026 revenue to grow at low-double-digits percent y/y
- Wix sees Base44 non-GAAP gross margin at ~60% in 2H 2026
Overview
- Israel website builder's Q2 revenue rose 15% yr/yr, beating analyst expectations
- Adjusted EPS for Q2 beat analyst expectations
- Company attributes growth to strong Base44 performance and core Wix momentum
Result Drivers
- Base44 performance - Company said strong Base44 performance drove Q2 revenue growth
- AI cost reduction - Launch of Base 1, Base44's proprietary LLM, expected to lower AI compute and inference costs and improve margins, per CFO Lior Shemesh
- Increased marketing investment - Improved margin profile for Base44 allows for more aggressive marketing to capture market share, per CFO
