Italy regulator closes P&G hair removal device probe after ad commitments
PG•PG•PG•PG•Italy’s antitrust authority closed its investigation into Procter & Gamble’s claims for a Braun hair removal device after the company agreed to remove a two-year hair-free claim and extend its refund guarantee by six months, through the end of December.
Italy’s antitrust authority said it had closed its investigation into Procter & Gamble’s claims for the Braun Skin i-Expert pulsed light epilator after the company committed to address the regulator’s concerns. The investigation, opened in February, examined whether the device’s advertisements were misleading, exaggerated and not adequately demonstrated.
P&G committed to remove the claim that the device could leave users free of body hair for two years. The company also agreed to extend its 100-day full purchase-price refund guarantee for a further six months, until the end of December, if the product is returned.
