Ituran Secures Three-Year Connectivity Contract for Fiat Strada in South America
Ituran Location and Control Ltd. won a three-year, extendable automotive connectivity contract with Stellantis to deliver embedded hardware, connected services, backend operations and a mobile app for the Fiat Strada in South America. The deal, building on a 2025 collaboration, grants an exclusive, fully integrated solution offering advanced connectivity, security and vehicle management features.
1. Contract Scope and Deliverables
Ituran’s agreement with Stellantis spans an initial three-year term, extendable by two years, to supply embedded telematics hardware, deliver connected vehicle services, operate the technology backend and provide an end-user mobile application for the Fiat Strada in South America.
2. Expansion of Existing Collaboration
This program expands the OEM connectivity collaboration initiated in early 2025, reinforcing Ituran’s vertically integrated model that combines hardware, software, backend operations and customer-facing applications into one unified platform for Stellantis.
3. Market and Strategic Impact
Exclusive availability for Fiat Strada positions Ituran as a key connectivity provider in Latin America, leveraging its 2.6 million subscribers and leading market share to drive recurring service revenue and strengthen ties with one of the world’s largest automakers.