JAKKS Pacific Secures Multi-Year SEGA Deal for Sonic the Hedgehog 4 Toy Line Launching Early 2027
JAKKS Pacific signed a multi-year global partnership with SEGA to design, develop and manufacture Sonic the Hedgehog 4 toys and costumes, including action figures, plush and role-play accessories. Products featuring Sonic, Tails, Shadow, Knuckles and others will be released worldwide in early 2027 ahead of the March 2027 film.
1. Multi-Year SEGA Partnership
JAKKS Pacific has signed a multi-year global agreement with SEGA to design, develop and manufacture a broad line of Sonic the Hedgehog 4 products, spanning action figures, plush, playsets, role-play accessories, costumes and costume accessories.
2. Product Range and Launch Timeline
The partnership covers well-known characters Sonic, Tails, Shadow, Knuckles, Amy Rose and Metal Sonic, with all-new toy and costume items set to hit retail and online channels worldwide in early 2027 ahead of the film’s March release.
3. Management Comments
Stephen G. Berman, Chairman and CEO of JAKKS Pacific, highlighted the enduring popularity of Sonic movie products and expressed enthusiasm for building on that momentum with fresh designs, while SEGA’s President and COO, Shuji Utsumi, praised JAKKS Pacific’s creativity and quality in bringing Sonic to life.
4. Brand Portfolio and Distribution
JAKKS Pacific, headquartered in Santa Monica, California, markets proprietary brands and licensed properties through its Disguise division, a leader in costume design, with distribution across global retail and online channels.