J.Crew and Lee Launch Japanese Selvedge Denim Capsule Priced $45–$268
J.Crew and Lee launch their first joint capsule collection on March 19, featuring reimagined heritage silhouettes like Storm Rider jackets, western shirts and straight-leg jeans crafted from Japanese selvedge denim. Pieces priced $45 to $268 will roll out online and in select J.Crew stores worldwide, bolstering Lee’s brand momentum.
1. Launch Details
The Lee X J.Crew capsule collection debuts online on March 19 and in select J.Crew stores, offering men’s, women’s and kids’ apparel across jackets, shirts, jeans, skirts and overalls. Prices range from $45 to $268, targeting price points that span accessible to premium denim segments.
2. Design and Materials
Styles reinterpret heritage Lee silhouettes such as Storm Rider jackets and straight-leg jeans, constructed in premium Japanese selvedge denim sourced from Kaihara and Kurabo mills. Custom hardware, embossed brass finishes and vintage-inspired labels reference 1970s Lee, while garment-dyed cottons and perfect-rib knits add modern versatility.
3. Brand Strategy Impact
This marks Lee’s first multi-category collaboration under its global ‘Built Like Lee’ platform, aimed at attracting new consumers with storytelling and heritage authenticity. Partnering with J.Crew leverages the retailer’s East Coast sensibility to reinforce Lee’s position in global omnichannel markets.