JetBlue to Launch 11 Fort Lauderdale Routes, Offers Spirit Status Match
JBLU•JetBlue will launch 11 new nonstop routes from Fort Lauderdale beginning this summer, boosting flight frequencies across its Florida network. The carrier also introduces a Spirit Airlines status-match program to convert Spirit elites to JetBlue loyalty benefits and capture South Florida frequent flyers.
1. Route Expansion at Fort Lauderdale
JetBlue plans to add 11 nonstop routes from Fort Lauderdale-Hollywood International Airport to domestic and Caribbean markets. Service is scheduled to begin this summer, marking the airline’s largest seasonal network increase at FLL to date.
2. Increased Flight Frequencies
In addition to new routes, JetBlue will increase weekly departures on high-demand corridors within Florida and to major hubs. This frequency boost is expected to enhance connectivity and optimize aircraft utilization across the carrier’s regional network.
3. Spirit Airlines Status-Match Program
The new initiative allows Spirit Airlines elite members to match their Silver, Gold or Platinum status to equivalent JetBlue Mosaic tiers. Matched customers will receive benefits such as free seat selection, early boarding and bonus points to drive loyalty conversion.
4. Strategic and Competitive Impact
By expanding its Fort Lauderdale base and targeting Spirit’s customer base, JetBlue aims to capture incremental leisure traffic and improve load factors. The move strengthens its position against competing carriers in the lucrative South Florida market.
