Johnson Controls’ Sensormatic sees Black Friday as top US holiday shopping day in 2026
JCI•Sensormatic holiday traffic outlook
- Johnson Controls’ Sensormatic unit forecast Black Friday on Nov. 27 as the top US in-store holiday traffic day.
- Super Saturday on Dec. 19 ranks second; Dec. 12 ranks third, pointing to sustained peaks deep into December.
- US store visits projected to fall 3.5% year over year, below the year-to-date average decline of 2.7%.
- Conversion rates rose 5.2% year over year; sales per shopper increased 4.8%, signaling higher-intent trips despite softer traffic.
- Daily visits expected to peak between 2 p.m. and 3 p.m.; Boxing Day on Dec. 26 flagged for a late-season spike.
