Johnston & Murphy taps Peyton Manning again as brand ambassador in fall campaign
GCO•Brand awareness among younger consumers
Johnston & Murphy cited rising brand awareness among younger consumers; new-customer revenue increased year over year for 11 straight months.
Peyton Manning renewed for fall campaign
Johnston & Murphy renewed Peyton Manning as brand ambassador for its “Don’t Fumble Your Fashion” marketing campaign.
The Genesco unit said the Fall 2026 push targets wear-to-work styling across broadcast, connected TV, digital, social media, retail stores, airport locations and e-commerce.




