Jones Soda partners with Rap Snacks to launch hip hop-inspired craft soda line
JSDA•Jones Soda and Rap Snacks launch limited-edition craft sodas
- Jones Soda entered a strategic partnership with Rap Snacks to launch a limited-edition line of hip hop-inspired premium craft sodas.
- Initial release includes three custom flavors in collectible cans tied to a yet-to-be-announced artist; more details to follow in coming months.
- Companies plan additional artist collaborations, limited-edition drops, retail activations, exclusive merchandise as the partnership expands.
- Rollout targets convenience, grocery, specialty retail, club channels; marketing to span social media, creators, live events, music, retail promotions.
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