J.P.Morgan turns bullish on Meta's AI monetization potential

** Meta Platforms META.O shares rose 1% in premarket trading after J.P.Morgan upgraded the stock to "Overweight" from "Neutral" and raised its price target to $820 from $640.

** The new price target implies about 24% upside from the stock's current trading price of $659.90.

** The brokerage said Meta is entering a new phase of AI monetization beyond advertising, driven by products such as its Muse AI assistant and Meta Model API.

** Analyst Douglas Anmuth sees sizable long-term revenue opportunities from AI agents, subscriptions, commissions and enterprise AI services.

** On Tuesday, Meta rolled out its Muse AI assistant, which can autonomously manage tasks such as sending emails and booking travel.

** The stock is trading about 17% below its all-time intraday high of $790.80 reached on Sept. 19, 2025.