First-half 2026 performance improves on usage, monetization and cost discipline
In H1 2026, performance improved on higher usage, stronger monetization, cost discipline, and a shift toward higher-margin, lower-value categories.
GMV rose 25% to USD 427.5 million; physical goods orders increased 27.8% to 12.1 million; annual active customers climbed 18.4% to 6.4 million.
Operating loss narrowed 25.4% to USD 26.2 million; adjusted EBITDA loss improved 33.7% to USD 19.4 million.
Marketplace revenue grew 41% to USD 55.9 million, helped by higher take rates, retail media growth, and warehousing fees tied to Chinese seller demand.
First-party sales were pressured by supply disruptions in phones and higher-value electronics; fulfillment expense per order fell to USD 2.05.
JMIA•
