Kaltura Showcases AI-Powered Agentic Revenue Engagement Platform After PathFactory Acquisition
Kaltura will demo its AI-powered Agentic Revenue Engagement platform at the Forrester B2B Summit in Phoenix from April 26–29, combining content creation, intelligence, and conversational tools after acquiring PathFactory. Research shows 94% of B2B buyers use AI and 60–70% of marketing content remains unused.
1. Forrester B2B Summit Presentation
Kaltura and PathFactory will present their Agentic Revenue Engagement platform at the Forrester B2B Summit North America in Phoenix from April 26–29. Their booth (#309) will highlight adaptive, AI-driven buyer journeys and a live demo by Cisco Webex and PathFactory executives on April 28 at 12:15 PM MST.
2. Platform Capabilities and Integration
The platform integrates Kaltura’s Content Lab, Avatar Video Studio and REACH enrichment marketplace with PathFactory’s AI-driven content intelligence and journey orchestration to map intent signals and serve personalized assets. Multimodal conversational engagement is enabled through photorealistic AI avatars, live chat transitions and on-the-fly rich media generation.
3. Cisco Webex Case Study
At the April 28 session, Cisco Webex’s Director of Web & Digital Marketing and PathFactory’s CPO will explain how Webex consolidated fragmented systems into a single content and engagement data engine, driving unified measurement across paid media and global account-based marketing programs.