KeyBank Poll Shows 25% See Homeownership Unattainable, 13% See It Possible
KeyBank’s 2026 Financial Mobility Pulse Poll shows 25% of Americans say homeownership feels out of reach while 13% believe it’s attainable this year; the bank is promoting down-payment assistance, low-down-payment options, and financial coaching to expand market reach.
1. Poll Findings
KeyBank’s 2026 Financial Mobility Pulse Poll of 1,000 Americans aged 18-70 found 25% feel homeownership is currently unattainable, while 13% believe it’s within reach this year, reflecting affordability pressures and shifting buyer timelines.
2. KeyBank Solutions
To address these gaps, KeyBank promotes down-payment assistance programs, low down-payment mortgage options, first-time homebuyer education, and one-on-one financial guidance designed to reduce barriers and expand its mortgage business.
3. Executive Commentary
KeyBank’s Head of Consumer Banking emphasized the bank’s commitment to simplifying the homebuying journey through strategic planning, personalized coaching, and innovative financing solutions aimed at fostering long-term customer relationships.
4. Survey Methodology
Conducted online in January 2026, the poll sampled 1,000 Americans responsible for household finances, examining credit scores, savings habits, economic sentiment, and debt impacts to gauge homeownership feasibility.