KFC reportedly picks Coca-Cola as US soda supplier, ditching longtime partner PepsiCo
KO•KFC reportedly signed Coca-Cola as its US beverage partner, ending a relationship with PepsiCo that lasted about four decades. Coca-Cola products are expected in KFC’s 3,718 US restaurants by spring 2027; financial details were not disclosed.
1. US beverage switch
KFC signed Coca-Cola as its beverage partner for US stores, ending a relationship with PepsiCo that dates back about four decades. Coca-Cola products are expected to reach KFC’s 3,718 US restaurants by spring 2027, and financial details of the partnership were not disclosed.
2. PepsiCo agreements
PepsiCo said it renewed beverage agreements across Taco Bell and KFC International stores. Its agreement with Taco Bell is for 10 years, a spokesperson said.
3. Industry context
PepsiCo is working to improve soda sales in the United States, while its snacks business faces high prices and a shift to healthier options. The company is also under scrutiny from activist investor Elliott Investment Management, which has asked it to sell underperforming assets and improve North American performance.
