Kitchen-Born Drink Hits $1B Valuation; Rich Products Funds Seed-Oil-Free Fry Startup
Allison Ellsworth launched a ketone-infused drink from her kitchen, expanding distribution into 10 states and scaling the brand to a valuation north of $1 billion. Rich Products has invested in a seed-oil-free french-fry startup employing novel frying methods to eliminate traditional oils for health-focused menus.
1. Kitchen-Born Beverage Achieves Billion-Dollar Status
Allison Ellsworth developed a ketone-infused beverage in her home kitchen and secured distribution agreements with ten regional retailers. Strategic partnerships and scaled production enabled the brand to surpass a $1 billion valuation within four years of launch.
2. Rich Products Backs Seed-Oil-Free French-Fry Brand
Rich Products led an investment round for a french-fry startup that leverages a proprietary frying process to remove all seed oils. The funding aims to help the brand penetrate health-conscious foodservice chains and capitalize on shifting consumer preferences.