Klarna Joins Google UCP; Analyst Lowers Price Target to $45
On Feb 2, Klarna joined Google’s Universal Commerce Protocol to enable AI-powered chat purchases and extend support for the Agent Payments Protocol. On Feb 6, Keefe Bruyette’s Sanjay Sakhrani reaffirmed an Outperform rating and cut the price target to $45 from $52, still implying 149% upside.
1. Google Universal Commerce Protocol Integration
Klarna joined Google’s Universal Commerce Protocol on February 2, enabling AI-powered chat purchases for the full shopping lifecycle and extending its existing support for Google’s Agent Payments Protocol. This move positions Klarna to capture growing demand for seamless in-conversation commerce and reinforces its role in developing industry-standard AI payment frameworks.
2. Analyst Rating and Price Target Cut
On February 6, Keefe Bruyette analyst Sanjay Sakhrani reaffirmed an Outperform rating on Klarna while reducing the price target from $52 to $45, which still implies a potential upside of roughly 149%. The adjustment reflects updated growth forecasts and rising integration costs as Klarna scales its AI-driven payment solutions.
3. Hedge Funds Flag KLAR as Oversold
KLAR was recently highlighted as one of twelve oversold financial stocks, signaling perceived undervaluation by hedge funds. This designation may attract additional investor focus and support a rebound if the company delivers on its AI and partnership-driven growth initiatives.