Klarna Resale Usage Up 75% With Nike Dunk Low Among Top Items
Klarna’s resale feature usage jumped 75%, now available in 15 countries and yielding an average $137 per sold item, with Nike Dunk Lows among the top-listed products. Returning users drive 38% of listings and clothing and footwear make up 43% of activity, highlighting robust demand for Nike items.
1. Resale Feature Growth
Klarna's resell feature recorded a 75% usage increase between August 2024 and November 2025, expanding to 15 countries since its 2022 launch. Users average $137 earnings per item, with return buyers making up 38% of listings among mostly 26-35 year-olds.
2. Nike Products in Resale
Footwear and clothing account for 43% of resale listings, with Nike Dunk Low ranking among the most listed items alongside Adidas Samba. Four out of five transactions fall within budget to mid-range categories, highlighting strong demand for accessible Nike models.
3. Implications for Nike
The surge in resale activity may influence Nike’s new product sales and brand engagement, as consumers treat sneakers as assets with residual value. Nike could explore partnerships with resale platforms to capture value in the secondary market and drive sustainable growth.