Klarna Shares Jump 4% After Launching AI Shopping Search in ChatGPT
KLAR•Klarna shares climbed 4% after it launched an AI-powered Shopping Search app in ChatGPT, enabling real-time product discovery within conversations. The feature connects ChatGPT to Klarna’s database of over 100 million products and 400 million merchant listings across 13 markets, displaying pricing, availability and promotional offers.
1. Stock Reaction and Launch
Klarna shares rose 4% following the launch of the AI-powered Shopping Search app within ChatGPT, making real-time product discovery available directly in conversational AI interactions.
2. App Features
The Shopping Search app allows users to search for products inside ChatGPT conversations and view visual results displaying current pricing, product availability and promotional offers before being redirected to merchant websites to complete purchases.
3. Commerce Database Scale
The integration leverages Klarna’s commerce database of over 100 million products and 400 million merchant listings across 13 global markets, connecting ChatGPT with the company’s extensive merchant network via its Product Search MCP server.
4. Merchant and Industry Impact
Retailers gain a new discovery channel in ChatGPT with organic search placements based on relevance and optional sponsored spots, while AI-driven traffic to retail sites grew nearly 700% over the 2025 holiday season with conversion rates 31% higher than traditional sources.
