Klaviyo Launches Social Marketing Tool, Drives 130,000 Ambassadors and 4,800 Posts
KVYO•Klaviyo launched Klaviyo Social Marketing on July 7, 2026, integrating social media engagement directly into its B2C CRM to drive omnichannel campaigns. Early users like Kulani Kinis quintupled its ambassador program to over 130,000 members and collected more than 4,800 user-generated posts in the past year.
1. Product Launch
On July 7, 2026, Klaviyo introduced Klaviyo Social Marketing, a new solution designed to connect comments, direct messages, mentions, and creator partnerships directly into its autonomous B2C CRM to drive revenue and personalize customer journeys.
2. Features Overview
The product offers Social Auto-replies for collecting email, SMS, and WhatsApp consent, enriches profiles with social interaction data, and centralizes owned and user-generated content in an AI-powered library to surface and repurpose top-performing assets across channels.
3. Early Customer Impact
Australian swimwear brand Kulani Kinis quintupled its ambassador program to more than 130,000 members and captured over 4,800 user-generated posts in the past year after deploying Klaviyo Social Marketing, enhancing its omnichannel marketing strategy.
4. Availability and Outlook
Klaviyo Social Marketing became generally available to all users on June 30, 2026, expanding the company’s autonomous B2C CRM vision by accelerating list growth and enriching customer context for AI-driven marketing, analytics, and service functions.
