Klaviyo partners with Atlassian Williams F1 Team in multiyear CRM deal starting in 2027
KVYO•Klaviyo entered a multiyear partnership to become Atlassian Williams F1 Team’s official B2C CRM partner starting in 2027. Williams will use its platform for personalized fan experiences across channels, with Klaviyo branding on the FW50 car, team kit and driver race suits.
1. Partnership details
Klaviyo entered a multiyear partnership as Atlassian Williams F1 Team’s official B2C CRM partner starting in 2027. Williams will use the platform to deliver personalized fan experiences across multiple channels. The agreement includes Klaviyo branding on the FW50 car, team kit and driver race suits.
