Kohl’s Sees 12% Traffic Spike During Prime Day Counter-Sales Weekend
KSS•Kohl’s stores recorded a 12% week-on-week rise in foot traffic during the July 6-7 Prime Day counter-sales weekend. Targeted in-store promotions and extended operating hours drove the increase, boosting the outlook for stronger Q3 same-store sales.
1. Foot Traffic Surge
During the July 6-7 Prime Day counter-sales event, Kohl’s achieved a 12% week-on-week increase in store visits as shoppers sought alternatives to Amazon’s deals. The boost reflects successful marketing of exclusive in-store offers.
2. Impact on Sales Outlook
Kohl’s extended store hours and targeted promotions supported the foot traffic surge, positioning the retailer to deliver stronger Q3 same-store sales. Management will monitor whether this uplift translates into sustained customer engagement beyond the promotion weekend.
