Kustom Entertainment Hires Rosen Group to Boost Visibility before 30th Country Stampede
KUST•Kustom Entertainment engaged Rosen Group to boost media visibility while accelerating live event production and ticketing expansion ahead of its 30th Country Stampede festival in June. The announcement propelled shares up 20.48% as the company seeks stronger investor, media and consumer awareness during its strategic transformation.
1. Strategic PR Partnership
Kustom Entertainment has retained Rosen Group, a 360-degree communications agency, to enhance its media visibility across national and regional outlets. The engagement aims to translate Kustom’s evolving live entertainment and ticketing technology strategy into compelling narratives for investors, industry stakeholders and consumers.
2. Share Price Reaction
Following the partnership announcement, Kustom’s shares surged 20.48%, reflecting market optimism about the company’s growth trajectory. Investors viewed the move as a catalyst for greater brand awareness and potential revenue expansion from an integrated live events ecosystem.
3. Growth Initiatives and Transformation
The PR engagement coincides with Kustom’s shift into a focused live entertainment platform, including expansion of owned events, scaling of its ticketing ecosystem through Kustom Tickets and TicketSmarter, and the upcoming 30th anniversary of its flagship Country Stampede festival. The company’s strategy involves divesting non-core assets and reinforcing its position as an experience-driven challenger in a changing live entertainment market.
