Laird Superfood Launches 10g Protein Matcha Latte Mix with Mushrooms and Electrolytes
LSF•Laird Superfood introduced Protein Matcha, a dairy-based instant iced matcha latte mix in three flavors with 10 grams of protein, lion’s mane mushroom, coconut water powder, sea salt electrolytes and 70–90 mg of caffeine per serving. Priced at $18, this launch expands the company’s dairy protein platform following Protein Coffee.
1. Product Launch Details
Laird Superfood has rolled out Protein Matcha, an instant iced matcha latte mix made with milk protein. Available in Original, Strawberry and Lavender, each serving delivers 10 grams of protein, 70 mg of caffeine in Original and Lavender, 90 mg in Strawberry, plus lion’s mane mushroom, coconut water powder and sea salt electrolytes.
2. Strategic Platform Expansion
This release builds on the company’s dairy-based protein line introduced with Protein Coffee earlier this year. The addition of caffeine, functional mushrooms and electrolytes targets consumers seeking combined benefits of sustained energy, hydration and cognitive support in a single product.
3. Distribution and Pricing
Protein Matcha is currently sold at LairdSuperfood.com for $18 per container and will launch on Amazon at a later date. The product is optimized for cold preparation to suit active lifestyles and summer consumption.
