Lakeland Fire + Safety Appoints Kevin Rae EVP to Oversee Eagle, Jolly and LHD in EMEA
Lakeland Fire + Safety promoted Kevin Rae to Executive Vice President, EMEA Fire Sales, assigning him direct oversight of the Eagle, Jolly, and LHD brands across Europe, the Middle East and Africa. Rae brings more than 20 years of PPE and fire safety leadership, including roles as Vice President, EMEA Fire and Global M&A Integration since 2022 and Managing Director of Eagle Technical Products Ltd since 2013.
1. Leadership Transition
Lakeland Fire + Safety elevated Kevin Rae from Vice President, EMEA Fire and Global M&A Integration to Executive Vice President, EMEA Fire Sales, effective April 13. In this role, he will lead the company’s fire protection segment across Europe, the Middle East and Africa.
2. Regional Responsibilities
Rae assumes direct responsibility for the Eagle, Jolly and LHD brands, coordinating sales strategy, operational integration and customer engagement across more than 50 countries in the EMEA region. His remit includes scaling distribution, enhancing compliance and driving regional revenue growth.
3. Career Background
With over two decades in personal protective equipment and fire safety, Rae has served as Managing Director of Eagle Technical Products Ltd since 2013 and joined Lakeland in 2022. He shaped the company’s fire strategy in EMEA and led integration of key acquisitions into a unified operating platform.
4. Strategic Implications
This leadership change underscores Lakeland’s focus on expanding its fire safety business in high-growth EMEA markets. Rae’s technical expertise and track record in innovation and regulatory compliance aim to boost operational efficiency and strengthen customer relationships.