Lastminute.com report shows 45% of European travelers use AI to plan holidays
XLY•Use is extending into the trip itself
AI use is moving in-trip, with 37% using it while away. Common uses include dining search, sightseeing research and translation.
Booking data point to stronger travel demand
Company booking data show departures up 5.4% year-to-date; 21% of consumers report taking more holidays than five years ago.
Value signals include 59.6% of bookings pairing a low-cost flight with a 4-star-or-higher hotel; parking add-ons rose 156.6% year on year.
AI is increasingly shaping European holiday planning
Lastminute.com published its September 2026 Travel Horizons report, flagging “holiday maxing” as AI reshapes European travel planning.
Survey data show 45% used AI to plan a holiday in the past 12 months, while 12% would let AI book.
