Lavazza Unveils Tablì Espresso Tablets with $99.99 Pre-Order Bundle
KDP•Lavazza introduced its Tablì single-serve espresso tablets to the U.S. with five compressed coffee varieties and a capsule-free design backed by 15 patents and a dedicated Italian facility. A pre-order bundle including the machine, 60-count tab pack and milk frother is available at $99.99, down from $249.99.
1. Tablì System Launch in U.S.
Lavazza rolled out Tablì single-serve espresso tablets in the U.S., offering five varieties—Super Crema, Espresso, Double Espresso, Lungo and Decaf—on its Italian-designed machines in Graphite Black, Sand White and Walnut Brown finishes.
2. Development and Patents
Production required building a dedicated facility in Gattinara, Italy, and securing more than 15 patents over five years following Lavazza’s 2020 acquisition of Caffemotive.
3. Pricing and Availability
The official U.S. launch will follow an August debut on LavazzaUSA.com with subsequent Amazon release, while a pre-order bundle—including the machine, a 60-count variety pack and milk frother—is priced at $99.99, discounted from $249.99.
4. Market Context and Goals
Lavazza’s U.S. retail coffee sales exceed $100 million annually as it competes with Keurig’s 50% market share, and the company aims to build a €1 billion U.S. business leveraging growing North American revenue up 26.9% last year.
