Levi’s to Migrate Sites to Scayle Platform Through 2027, CFO Joins Planet Fitness Board
Levi’s is migrating Levi.com across the U.S., Canada and Europe to Scayle’s AI-powered e-commerce platform, with site migrations continuing through 2027 to support its DTC-first strategy. Harmit Singh, Levi’s Chief Financial and Growth Officer who led its 2019 IPO and 200-store expansion, has been appointed to Planet Fitness’s board.
1. Partnership with Scayle for Global E-Commerce
Levi’s has selected Hamburg-based Scayle as the global e-commerce platform for Levi.com in the U.S., Canada and Europe, leveraging its AI-powered checkout, promotion engine and modular backend. Implementation began in early 2026 and will continue through 2027, aiming to accelerate direct-to-consumer growth and improve operational efficiency.
2. Strategic Shift to DTC-First Retail Model
This replatform empowers Levi’s business teams to deploy new features and brand experiences rapidly, reinforcing the company’s transformation into a direct-to-consumer-first retailer. The modular architecture ensures scalability and unified customer experiences across key markets.
3. CFO Singh’s Appointment to Planet Fitness Board
Harmit Singh, who as Chief Financial and Growth Officer led Levi’s 2019 IPO and expanded its store base by roughly 200 locations over five years, has joined the board of Planet Fitness. His financial and strategic expertise underscores Levi’s leadership strength and external industry recognition.