LG’s The Face Shop expands US reach with launch in about 500 Ulta Beauty stores
ULTA•The Face Shop expanded into about 500 Ulta Beauty stores in early November, following an October launch on Ulta’s website with nine products.
1. US retail expansion
The Face Shop’s rollout into about 500 Ulta Beauty stores in early November followed an October launch on Ulta’s website, featuring nine products across Rice Water Bright cleansing and Rice Water Ready skincare. The brand entered Walmart in July, and Rice Water Ready launched on Amazon in North America in June, extending the brand into pre-makeup skincare.
