Life Time has announced its 2026 schedule of owned and produced endurance events spanning mountain biking, gravel cycling, road running and trail running across 10 states. The calendar is expected to attract over 90,000 participants from around the globe, an increase of 8% over the prior year, and further positions Life Time’s 185 athletic country clubs as training and recovery hubs. Early registration opens exclusively to members on January 16, with marquee events including multi-day gravel tours in Colorado, trail ultramarathons in California’s Sierra Nevada and a coastal road cycling series in the Southeast. The program integrates Life Time’s dynamic personal training, group fitness and premium recovery resources—such as cryotherapy and compression therapy—to support athletes throughout their race preparations and post-event regeneration.

In collaboration with women’s fashion retailer EVEREVE, Life Time is launching a 15-piece capsule collection designed to blend athletic performance with everyday style. Available at 29 select Life Time locations, 113 EVEREVE stores and online, the range features versatile tanks, tees, sweatshirts and wide-leg pants in a French Terry three-yarn blend. Thoughtful details include decorative patches and country-club motifs, while on-trend accessories—baseball and trucker hats, crew socks and canvas totes—round out the offering. Price points from $36 to $88 reflect the partners’ commitment to accessible, functional design. The collection leverages Life Time’s App-based health companion to highlight styling and movement tips, driving both brand engagement and cross-channel sales growth.