Liftoff sees app-game partnerships emerging as growth driver
LFTO•Liftoff says partnerships between consumer apps and mobile games are emerging as a growth opportunity, citing a September 19-30 Duolingo and Brawl Stars crossover using cross-app rewards.
1. Cross-app rewards
Liftoff says consumer apps and mobile games can use shared engagement mechanics to reach new audiences. Duolingo and Brawl Stars ran a September 19-30 crossover, using cross-app rewards to encourage users to install or return to Brawl Stars. Liftoff says these rewards are likely to become more common acquisition and reactivation tools, and that authentic brand alignment is central to effective collaborations.
