Lightspeed Integrates Klaviyo for Real-Time Email, SMS and Omnichannel Marketing Automation
LSPD•Lightspeed launched an integration with Klaviyo, enabling real-time syncing of customer, sales and product data to power automated email, SMS and omnichannel campaigns directly within Lightspeed Retail. Merchants can now automate welcome, post-purchase and re-engagement flows without manual data work to boost customer lifetime value.
1. Partnership Launch and Scope
Lightspeed has launched an expanded partnership with Klaviyo, embedding Klaviyo’s autonomous B2C CRM into Lightspeed Retail for merchants in over 100 countries. The rollout brings built-in email, SMS and omnichannel marketing tools to the platform without requiring third-party connectors.
2. Integration Features
The integration enables automatic syncing of customer profiles, order history, catalog items and coupons in real time. Merchants can configure lifecycle flows—welcome, post-purchase and re-engagement campaigns—and targeted omnichannel outreach directly within Lightspeed Retail’s interface.
3. Merchant Benefits and Target Verticals
Retailers in high-repeat-value sectors such as apparel, footwear and beauty can leverage personalized automation to deepen customer relationships and increase lifetime value. By eliminating manual data management, merchants can focus on growth and consistency across in-store and online channels.
